MECHANICAL ENGINEERING

Smart engineering and innovations, highly individualised products and projects, high quality and export levels characterise mechanical engineering. Together with the shift from product to service provider and new technologies, this requires a strong commercial foundation and clear choices.

Key questions

  • We do business on a project basis and have to handle highly fluctuating levels of incoming orders and, at the same time, ensure optimally filled production. How do we balance these two contradictions?
  • What impact, cost and effort is necessary to achieve growth of our product in a specific market segment?
  • A project organisation with individualised projects consisting of multiple products versus service provision on an individual product level. How do we ensure a perfect customer experience on both levels?
  • How do we realise complementary and competent local sales and service channels for long-term success during our international expansion?

Concepts and solutions

Knowledge, expertise and practical experience in international mechanical engineering form the basis of our solutions for process and productivity improvements. We have experienced it ourselves and have done it before both commercially and operationally.

  • From idea & strategy to action plan
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    International expansion goes beyond name recognition, potential customers and business partners in new (foreign) markets. The impact, costs and efforts of the own organisation to facilitate this expansion are a decisive part of a successful expansion. Surpex supports with knowledge and experience in drafting and realizing concrete sales plans that facilitate successful international expansion.

  • Betrouwbaar forecast management is de basis voor optimale afstemming tussen verkoop en productie.
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    Reliable forecast management is the basis for optimal coordination between sales and production.

    Insight into what you want to and can produce together is the starting point. You have to measure something to know in order to be able to make a reliable forecast of sufficient incoming orders at the right time.

    A structured interaction between head office and local sales teams (own sales & service centres and sales partners at home and abroad) characterises an effective and efficient sales process. Clear communication and consensus on goals & strategy and permanent transparency about all sales activities between all involved.

    This forms the sound basis for the successful management of outstanding quotations in terms of time, money and chances of success. Forecast management or sales funnel provides insight into how many leads are ultimately converted into customers and thus turnover, as well as when, but also which proactive actions need to be taken. Valuable information specifically in industries with long periods of time between the first contact and the order or turnover due to long lead times. Supplemented by the weighted order volumes per status level with current incoming orders, sales to date and total order stock, the sales funnel is a reliable predictor of periodic sales volumes. As experience experts in this field, we help your organisation to develop and implement strong sales processes with the aim of successfully aligning the sales and production process.

  • Operational excellence in order processing
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    The customer's experience is decisive. A reality that is an extra point of attention for project organisations with individualised projects consisting of multiple products and therefore components. Taking into account that the customer fluctuates in person and function during the life cycle of the product and also has specific experience requirements. This requires a product and item structure that enables the customer and their own organisation to communicate quickly and effectively about the right project item and clear work processes between sales and service teams. Our solutions take into account new projects and new technologies as well as the integration of the installation base.

Referenties en inzichten

Contact:

Ryan Ordelmans

Phone: +31 (0)6 38421250

E-mail: r.ordelmans@surpex.nl